Digital marketing is the strategic use of online platforms to connect brands with the right audience at the right time. It combines creativity, data, and technology to build visibility, trust, and measurable growth across digital channels. From search engines and social media to content, email, and paid advertising, digital marketing ensures consistent brand presence and performance. It focuses on understanding user behaviour, optimising experiences, and driving meaningful engagement. In today’s digital-first world, it is not just about promotion—it’s about creating value, building relationships, and delivering results that scale with business goals
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